On time for the travel trade fair ITB in Berlin the Forschungsgemeinschaft Urlaub und Reisen (FUR) annually announces the first results of their analysis about the German travel market of the past year. Like it did this year. But this year’s presentation was something unique: It was peppered with records.
Thus, the number of vacation trips with a duration of 5 days and more increased to 69.6 m in 2017 (2016: 68.7 m). The intensity of vacation trips steadily lies at around 77%. This means that a little more than three quarter of the population did at least one vacation trip. Besides, 34.3 m travelers undertook 82.1 m short vacation trips with a duration of 2 to 4 days in 2017. These numbers correspond to 33.0 m people and 80.5 m short vacation trips in the year 2016.
The expenses, both for vacation and short vacation trips, were as high as never before. Every vacation traveler spent € 1,054 on average (2016: € 983). This results in an overall turnover of € 73.4 bn (2016: € 67.5 bn). For the short vacation trips the average spending lay at € 268 per person (2016: € 253) which correlates with an overall turnover of € 23.0 bn (2016: € 20.4 bn).
Despite the increased travel expense, compared to the year 2008, the price sensitivity grew. Today almost half of all travelers emphasize value for money.
Destinations abroad are sought after more than ever before: 72% of all vacation trips aimed at a foreign destination. Also, with 8% long-distance destinations, meaning destinations outside of Europe and the Mediterranean area, reached their highest worth ever. The southeast Asian area made up for the biggest part of the German long-distance travel market by 23%.
Primarily, good weather adds to a felicitous vacation for the Germans. But also impressive landscapes, regionally characteristic food and beverages as well as the atmosphere at the vacation resort strongly contribute to their joy of vacation. About one third of the population, mainly younger travelers, throws itself into the hustle and bustle of touristic centers. Another third, mainly elderly travelers, prefers a more quiet holiday off the beaten tourist track.