Logo German Tourist Marketing, Tourism Development and Tourism Marketing

Management of campaigns and projects at Wuerttembergische Versicherung, Stuttgart, Germany

In my role of a campaign manager in sales promotion at Wuerttembergische Versicherung I was responsible for the cross selling of building-saving, construction financing, investment funds and savings deposits of its associated affiliate partner Wuestenrot for more than 6 years. During this time I drafted, realized and controlled different marketing campaigns.

The project “online sales support” succumbed my leadership. I drafted and oversaw homepages for the regional management and collaborated in the relaunch of homepages for the general agencies. Furthermore I took care of the Facebook fanpages of the general agencies.

Being sub-project leader for the experimental furnishing of general agencies with ATMs I was responsible for the development of the creative concept, the derivation of advertising tactic, the coordination of service providers and the cost controlling.

Menu